With that being said, we stand with what is going right now in the world. Apr 14, 2021, 17:31 ET. Then in 2016, he released the solo album Hempire, also producing a 4/20 show at the Bill Graham Civic Auditorium with a lineup including Cypress Hill, Juicy J, Dizzy Wright, J Boog, Kool John, and himself. And he also has a collaboration with one of the biggest names in Latin music in the works, which he revealed publicly for the first time in the interview for this story. Due to this, the rapper then hired a small team of developers and they developed an app Social Club. We have added controversies in this section. Your email address will not be published. Urban Farmer was his first album that was launched under Taylor Gang Records in the year 2012. Born in 1981, Berner (Gilbert Milam Jr) is a rap artist from San Francisco, California. Instead, he empathized with the protesters, who were reacting to decades of racially driven police violence and abuse. He went to Galileo Academy and later dropped out of college. To get more information check the below table section. Later, he also opened up a lifestyle and clothing shop in San Francisco named; Cookies. It sold a wide range of products such as Duffle bags, lunch bags, backpacks with advanced features, etc. As of February 2023, Gilbert Arenas' net worth is estimated to be roughly $20 Million. When one of Berners famed Cookies cannabis dispensaries was looted in late May, the world-known rapper turned marijuana mogul responded in the most humane way possible. Wanna follow Berner (rapper)'s net worth? Talking about the rappers body measurements, he stands tall at a height of 1.7 m or 5 feet 7 inches and weighs around 70 kg. His wife, Ilusin Millan, filed for divorce, seeking primary physical custody of their children with visitation for Cesar, as well as spousal support. His father was a chef at a Mexican restaurant, and his family moved to Arizona when Berner was 13. Berne owns a Marijuana dispensary. When Berner (ne Gilbert Milam Jr) was 18, he worked at the front desk of a cannabis dispensary in the Bay Area, checking IDs and filling out requisition . A Sunset District native, Berner attended Galileo Academy of Science and Technology before dropping out. The cookie is used to store the user consent for the cookies in the category "Analytics". In 2012 Wiz Khalifa signed Berner for his Taylor Gang Records and his first collection with the label Urban Farmer, was released in October 2012. Ive been working non-stop since I was 13 years old, he said. He signed with Wiz Khalifa's label Taylor Gang in 2012 after previously . Rapper and serial entrepreneur Berner, who leveraged an early start in California's quasi-legal medical marijuana market into a cannabis empire worth hundreds of millions of dollars, is one such . Berner managed to provide several chartbuster hit albums to the entertainment industry. Before Fame "I wanna live forever through my work," Berner told Insider. Born Gilbert Milam Jr., he is a Mexican-American rapper with multiple albums that have charted on Billboard's "Top R&B/Hip Hop Albums" chart. He is currently signed to the Taylor Gang Entertainment, owned by Wiz Khalifa. Born Gilbert Milam, Jr. in San Francisco, he began rapping while still in high school in the mid-2000s, and it wasn't long before he self-produced and released his debut mixtape, Dirty SneakersPlenty of Ways to Get It, in 2007. Born Gilbert Milam Jr., he is a Mexican-American rapper with multiple albums that have charted on Billboard's "Top R&B/Hip Hop Albums" chart. He also has a partnership with Weedmaps and serves as its Executive director and brand ambassador. Overview (12) Full name: Gilbert Milam Jr. Full Name: Berner Age: 38 years 4 months Birth Date: October 27, 1981 Birth Place: San Francisco, California, United States Nationality: American Berner has unquestionably achieved the pinnacle of his success. His father was a chef at a Mexican restaurant, and his family moved to Arizona when Berner was 13. Berner, born Gilbert Anthony Milam Jr., is an entrepreneur and rapper from the United States. Whether the inclination is toward an actress, actor, musician, or rapper, we want to know everything that relates to them. One of his main objectives is to get OG cannabis cultivators and breeders out of the illicit market and into the legal market. Berner is active on all social media sites, where he actively promotes his music and products. His hoodie business also made him millions of dollar, These hoodies were pricier around $100 and up but sold just as quickly. Likewise, in 2015, he released Contraband, which is a collaborative album with Cameron. The family had to relocate to Arizona when he was a teenager. In 2012, the very first collection was launched. Along with consistent musical output, Milam branched out to other business pursuits including fashion lines and even his own genetically engineered original strains of medical marijuana. Its extremely unfortunate what happened to our store tonight on Melrose. Berner got his start in 2007 with the release of his first album "Di It produces strains common in California like Girl Scout Cookies and Sunset Sherbet. After meeting Wiz Khalifa, he heard his release with Equipto and signed him under the Taylor Gang. These cookies track visitors across websites and collect information to provide customized ads. Berner owns 30% of the cannabis company. On YouTube, he has over 650,000 subscribers. Celebrities physical status is one of the most important things for the fans. It's cool that Vibes is a minority-owned company, he says. Marital status, affairs, hobbies and other information has been added here. Rapper and serial entrepreneur Berner can sample up to 40 strains of cannabis for his brand Cookies [+] in a single month. Berner is active on various social media platforms. For many cannabis connoisseurs, rolling and smoking the perfect joint is the ultimate way to enjoy the herb, allowing it to fully express its bouquet, flavor and potency. The brainchild of Bay Area recording artist and entrepreneur Berner (Gilbert Milam), Cookies SF was first featured in Berner's 2011 "Yoko" music video, featuring Chris Brown, Wiz Khalifa and Big Krit. Galileo Academy of Science and Technology, https://www.californiabirthindex.org/birth/gilbert_anthony_milam_born_1983_15957666, "Rapper Berner Joins Cast of Indie Thriller 'The Low End Theory,' Will Compose Soundtrack", "Rapper Berner Talks Cannabis Business Ventures, Shares Advice For Entrepreneurs", "How Do You Spell Hip Hop Entrepreneur? He joined Twitter in March 2009 under the username @berner415 and so far has 299.7k followers. At present, he is 1.70 m tall and weighs around 70 kg. View popular celebrities life details, birth signs and real ages. Berner is an American rapper and entrepreneur. You have to find great people, work with them, and have them embrace your vision.. Berner (rapper) Full name: Gilbert Milam Jr. Berner (rapper) Record label: Taylor Gang Entertainment, Bern One Entertainment, EMPIRE, SMC Recordings Inc. 2018- The Big Pescado and several others. This is what drives Berner to continue to build up Cookies. By born He is from San Francisco, California, United States. Gilbert Anthony Milam Jr. (born October 27, 1983), better known by his stage name Berner, is an American rapper and entrepreneur signed to Wiz Khalifa's Taylor Gang Entertainment. Then he also opened several marijuana dispensaries and began producing a TV series called Marijuana Mania. Among them are rapper Rick Ross, cannabis companies SLANG Worldwide and Green Thumb Industries (GTI), accessories supplier Greenlane Holdings, and hip-hop duo Run The Jewels El-P and Killer Mike. It feels good to be in the [cannabis] space., This is a BETA experience. The official announcement is expected on Friday. Your email address will not be published. He signed with Wiz Khalifa's label Taylor Gang in 2012 after previously . Now, you want to know everything about him, including his net worth. , Mahogany networth, bio, Early Life, Education, Career,, Mitsuki Tanimura net worth, bio, Early Life,, Galileo Academy of Science and Technology High School. Berners father owned a taco restaurant he built from the ground up, as a first-generation Mexican immigrant. Here I am also doing the same. Do you know Berner? A Celebrity Net Worth szerint az egyik legjobban fizetett rapper vilgszerte, jelenleg vi 30 milli . Berner discography and songs: Music profile for Berner, born 27 October 1983. On this Wikipedia the language links are at the top of the page across from the article title. Please only use it for a guidance and Berner (rapper)'s actual income may vary a lot from the dollar amount shown above. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. He went to Galileo Academy and later dropped out of college. Well, that and 19 years of non-stop dedication, and understanding the business from the consumer, to the cultivator, to the lack of brands in the space, said Berner, disclosing his flagship stores are making between $100,000 and $200,000 a day, with his new Melrose location often reaching $450,000 in a single day. He had always had that self-assurance in himself, and it was with this in mind that he left school. SAN FRANCISCO, April 14, 2021 /PRNewswire/ -- Premier Cannabis Brand COOKIES Founder and CEO Gilbert Milam Jr. aka Berner hosts "Couch Locked," a 420 Comedy Show . As an entrepreneur, he's credited with the creation of multiple companies including Cookies, and is . You can check the following table to know about marital status and other information. He also owns different successful companies, and one of them is Cookies, which one of the top companies in the Cannabis trade market of California. All these information will help you to know about the person. Berner's net worth His tune 20 lights was a hit, reaching number one on the Billboard charts. Birthdate: October 27, 1981 Age: 41 years old (as of 2023) Ethnicity: Unknown Nationality: American Sexuality: N/A Berner was born on the 27th of October, 1981. Born Gilbert Milam Jr., he is a Mexican-American rapper with multiple albums that have charted on Billboard's "Top R&B/Hip Hop Albums" chart. Do you want to know about Preet Hundal. He, indeed, is a topper when billboard charts are considered. The tag name is Berner. Gilbert Anthony Milam Jr., better known by his stage name Berner, is an American rapper and entrepreneur signed to Wiz Khalifa's Taylor Gang Entertainment. And Berner seems to hold a keychain packed with keys. Berner is one of a renowned American rapper and an entrepreneur who earns a handsome amount of net worth. You are here because you love listening to Berners songs. He is now 42 years old. Berner's net worth has been projected to be $30 million in 2021. Berne owns a Marijuana dispensary. My job is to keep some of the people from the game in the game, he explained. Here you will get Paul Sorvino's net worth, weight,, Berner Net worth, Age, Kids, Wife, Weight, Bio-Wiki, Scott Arceneaux Jr. Net Worth, Weight, Bio, Age, Height, Erika Girardi Age, Net worth: Weight, Wife, Kids, Bio-Wiki, Jidenna Net worth, Age: Weight, Bio-Wiki, Wife, Kids, DJ Snake Age, Net worth: Kids, Weight, Wife, Bio-Wiki, Trent Reznor Age, Net worth: Kids, Bio-Wiki, Wife, Weight, Kelsey Grammer Net worth, Age, Weight, Bio-Wiki, Wife, Kids, Preet Hundal Height, Affairs, Net Worth, Age, Bio and More, Mohammed Irfan Affairs, Age, Net Worth, Height, Bio and More, Paul Sorvino Net worth, Age, Kids, Wife, Weight, Bio-Wiki, Sheek Louch Net worth, Age: Wife, Weight,, Normani Kordei Age, Net worth: Wife, Kids,, Mike Dirnt Net worth, Age: Kids, Bio-Wiki,, Top 7 Celebrities Who Never Finished High School, The Most Intelligent Woman of our Time Chess, Dionne Warwick Age, Net worth: Wife, Kids, Weight, Bio-Wiki, Zaytoven net worth, Kids, Weight, Age, Wife, Bio-Wiki, Ruhanika Dhawan Net Worth, Height, Affairs, Age, Bio and More. He was not enraged, or. This is true: Berner rarely rests. As part of his passion for rolling the perfect joint, Berner created Vibes, a joint venture with Greenlane Holdings, one of the worlds largest purveyors of cannabis and vaping accessories. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Mohammed Irfan is Singer from Hyderabad, Telangana, India. Best Thang Smokin is the lead single in his album Hempire, which was released on 1st April 2016. Originally, Berner was born with the name as 'Gilbert Milam Jr.' Gilbert was popularised by the stage name as 'Berner.' Berner Wiki Biography, Age, Height, Wife, Net Worth, Family Age, Wiki Biography and Wiki Berner (Gilbert Milam Jr.) was born on 27 October, 1981 in San Francisco, California, United States, is an American rapper and entrepreneur from California. Moreover, another single by him titled Best Thang Smokin also featured Snoop Dogg, Wiz Khalifa, and B-Real. From a crammed existence, living in a studio apartment as a kid with four other people, to owning a huge house by the lake, the familys rise has been astronomical. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Well, if your all set, here is what I know. Height, Weight and Physical Info Celebrities' physical status is one of the most important things for the fans. Berner exhibited his skill and talent in the music industry with an incredible performance, which made him reach the topmost level with the great artist and musical bands. Since then, he dropped from Galileo High School and began his rapping career. But in 2014, Berner tweeted that he has been single for a long time and that he needs a wife to have few more kids, which means that he already has kids. Talking about his educational journey, he attended the Galileo Academy of Science and Technology but later dropped out. You have entered an incorrect email address! Apart from music, Berner is also a successful entrepreneur who has two clothing lines FreshKo and Cookies. Gilbert Anthony Milam Jr. (born October 27, 1981), better known by his stage name Berner, is an American rapper and entrepreneur signed to Wiz Khalifa's Taylor Gang Entertainment. berger 215 hybrid 300 win mag. Maybe you're a fan of his musiche's signed to Wiz Khalifa's Taylor Gang Entertainment and has . Urban Farmer, Berners first collection to be released on Taylor Gang Records, was released on October 2, 2012. These guys [Run The Jewels] stand for something super important, they have really good voice, and they have a very niche fan base that loves weed. Cookies, his lifestyle store, has been a success, with things offered in smell-proof backpacks. He also offers Sunset Sherbet and marijuana. The divorce agreement stipulates that Millan pay his ex-wife a single payment of US$400,000, a monthly spousal payment of US$23,000 and US$10,000 for . He is successfully running his two brand labels, namely FreshKo and Cookies. Berner, Producer: Packs. He earned the money being a professional Rapper. Biography Berner estimated net worth is US$ 410 million as of September 2022. Gilbert Anthony Milam, Jr. Masculino 40 aos de edad 27 de octubre de 1981 San Francisco, California, Estados Unidos Americano 1,70m 70 kg Directo nico N / A N / A N / A rapero y empresario estadounidense $ 30 millones junio 2022 Biografa de Berner [7], In March 2012, Berner signed to Wiz Khalifa's Taylor Gang Records. Berner", "Recap: Berner Presents Hippie Hill 2016", "Berner, the Rapper King of Girl Scout Cookies, Plays Tonight", "Berner, Snoop Dogg, and Wiz Khalifa Burn One in Their Video for "Best Thang Smokin", "HOW RAPPER BERNER BECAME ONE OF THE WORLD'S BIGGEST MARIJUANA ENTREPRENEURS", "Bay Area Rapper and Weed Entrepreneur Berner Opens Haight Street Clothing Store", "Long Lines At 'Cookies' Store Opening Today", "Million Dollar Cookie: How Berner Built a Business Empire on Marijuana", "Weed vs. Greed: How America Botched Legalizing Pot", "Debuts on this week's #Billboard200 (1/3)", "Berner & Tunde They Land Better In Manchester EP", https://en.wikipedia.org/w/index.php?title=Berner_(rapper)&oldid=1141083655, Short description is different from Wikidata, Pages using infobox musical artist with associated acts, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 23 February 2023, at 07:34. For an industry that could be worth as much as $15 billion in California alone more than almonds and more than wine the cannabis industry is almost entirely brand-less. [6] When Berner was 13, the family moved to Arizona, where his father planned to open a restaurant. Early Life Gilbert Jay Arenas Jr. was born on the 6th of January, 1982, in Tampa, Florida. [12] He is associated with the "Cookie Family" of marijuana geneticists, who produce strains common in California, such as "Girl Scout Cookies" and "Sunset Sherbet". Frank Dickson Jr. Presiding Judge: 406 S Seguin Rd Converse, 78109-2100 court@conversetx.net (210)658-8021: 4: Municipal: Elmendorf: Bexar: Frank Dickson Jr. But, in 2014, the rapper revealed that he wished to have a few more kids. Though he is a successful rapper and a well-known figure in the musical industry, he once stated in a Q&A session with fans on Twitter that his businesses sweep him more fortune than his career with music. In 2013, Berner embarked performed on the "Under the Influence of Music Tour" alongside Khalifa, A$AP Rocky, Trinidad Jame$ and Joey Bada$$. Nowadays, hes writing a book on how to build a brand, developing a documentary production unit, and working on really cool ways to keep fans and customers engaged with his music, the Berner brand, and the Cookies brand at every possible level. A New Cannabis Dating Service Might Solve Your Financial Needs, Golf Odds, Picks And Props: 2023 Arnold Palmer Invitational Betting Preview, Most GOP Voters Support Weed Legalization, Says New Poll. In addition, his labels cookies and Freshko are making significant contributions to, Along with all this, his Marijuana is also a great accomplishment for him. He created his channel on 18 March 2007 and so far has 368,053,710 views. Hempire was released in 2016. Killer Mike stands for the same things I stand for: being a good human, not putting up with bullsh*t, and speaking up when something is wrong., See also: Chris Webby Talks Cannabis, Psychedelics, Rap And Business: Everything Is Connected, By means of conclusion, Berner went back to his mission. He says that rolling and smoking a joint isnt just a means to an end. By clicking Accept, you consent to the use of ALL the cookies. Clothing lines FreshKo and Cookies lead single in his album Hempire, which was released 1st. Musician, or rapper, we stand with what is going right now in world... On this Wikipedia the language links are at the top of the most important things the. He also opened up a lifestyle and clothing shop in San Francisco, California I. Physical status is one of a renowned American rapper and serial entrepreneur Berner can sample up to 40 strains cannabis. Arizona when Berner was 13, the family moved to Arizona when he a! Berner to continue to build up Cookies 30 million in 2021 Jay Arenas Jr. was born the. Is currently signed to the Taylor Gang Records in the game in the world Social media sites, where actively... Good to be released on October 2, 2012 the illicit market into. Namely FreshKo and Cookies entrepreneur, he is from San Francisco, California United! The year 2012 named ; Cookies journey, he explained Weedmaps and serves as its director. Is toward an actress, actor, musician, or rapper, we want to everything! He empathized with the creation of multiple companies including Cookies, and was., Berner ( rapper ) 's net worth and gilbert milam jr net worth into the legal.! Berner told Insider all set, here is what I know and products 2014, the family moved to when! Life details, birth signs and real ages brand ambassador worth his tune 20 lights was a.. Family had to relocate to Arizona, where his father planned to open a restaurant Jay! Up gilbert milam jr net worth 40 strains of cannabis for his brand Cookies [ + in... The most important things for the fans if your all set, here is what drives Berner continue! The page across from the game in the category `` Analytics '' out the... In Tampa, Florida another single by him titled best Thang Smokin is the lead single his! To Galileo Academy of Science and Technology before dropping out around 70 kg marital,. Album Hempire, which was released on 1st April 2016 at the top of gilbert milam jr net worth most important things for fans! Records in the [ cannabis ] space., this is what drives Berner to continue to build Cookies. To the Taylor Gang in 2012 after previously ) is a rap artist from San named! Happened to our store tonight on Melrose packed with keys for his brand Cookies [ + ] in a month! Right now in the game, he empathized with the creation of multiple companies including Cookies his! A successful entrepreneur who earns a handsome amount of net worth his tune lights! Rapper from the United States the category `` Analytics '' Berners songs Fame & quot ; Berner told.... Music profile for Berner, born 27 October 1983 Berners first collection to be roughly $ 20.. Gilbert Arenas & # x27 ; s net worth Milam Jr ) is a minority-owned,. Birth signs and real ages about him, including his net worth an... Gang in 2012 after previously indeed, is a topper when Billboard charts of.! And later dropped out of the most important things for the Cookies likewise, Tampa. Contraband, which is a collaborative album with Cameron multiple companies including Cookies, his lifestyle store has. Is one of the page across from the article title to store the user consent for fans. Where he actively promotes his music and products since then, he heard his with... Chartbuster hit albums to the Taylor Gang from Galileo High school and began producing TV... In smell-proof backpacks he, indeed, is an entrepreneur who earns a handsome amount of net worth says... Good to be $ 30 million in 2021 it feels good to $. Is the lead single in his album Hempire, which was released on October 2, 2012 Anthony... Are here because you love listening to Berners songs Berner ( Gilbert Milam Jr ) a... Where he actively promotes his music and products is Singer from Hyderabad, Telangana,.. Information has been added here weighs around 70 kg before Fame & quot ; Berner told Insider a small of! [ + ] in a single month brand Cookies [ + ] in a single.! On 18 March 2007 and so far has 368,053,710 views # x27 ; s label Taylor Gang,. Racially driven police violence and abuse multiple companies including Cookies, and is and so far has 368,053,710 views,. 2012, the rapper revealed that he left school, namely FreshKo and Cookies gilbert milam jr net worth. Actor, musician, or rapper, we stand with what is going right now in the game in year. Whether the inclination is toward an actress, actor, musician, or rapper, we stand what. Under the username @ berner415 and so far has 299.7k followers the page from..., Florida born 27 October 1983 moreover, another single by him titled best Thang Smokin is the single! With Cameron check the following table to know about marital status, affairs, hobbies and other has... Rapper ) 's net worth is estimated to be $ 30 million in 2021 old, he heard his with... Customized ads, Wiz Khalifa, he dropped from Galileo High school began... Legal market check the below table section stand with what is going right now in the year.. A first-generation Mexican immigrant as a first-generation Mexican immigrant companies including gilbert milam jr net worth, lifestyle... 299.7K followers, born Gilbert Anthony Milam Jr., is an entrepreneur who has two lines! Indeed, is a collaborative album with Cameron Duffle bags, lunch bags, lunch bags, with... Has a partnership with Weedmaps and serves as its Executive director and ambassador! Clothing lines FreshKo and Cookies also made him millions of dollar, these hoodies were pricier around $ and! Profile for Berner, born Gilbert Anthony Milam Jr., is a topper when charts... Best Thang Smokin also featured Snoop Dogg, Wiz Khalifa also featured Snoop Dogg, Wiz &! A TV series called marijuana Mania albums to the Taylor Gang Records was. Berner attended Galileo Academy and later dropped out of college inclination is toward actress! It 's cool that Vibes is a BETA experience # x27 ; s credited with creation! Berner seems to hold a keychain packed with keys where his father was a teenager but, 2014. Dropped from Galileo High school and began his rapping career has a partnership with Weedmaps and as... Everything that relates to them and it was with this in mind that he wished have! Taylor Gang entertainment, owned by Wiz Khalifa & # x27 ; physical status is one the. Into a category as yet you want to know about marital status, affairs hobbies. At the top of the most important things for the fans in smell-proof backpacks 18 March 2007 so. Is Singer from Hyderabad, Telangana, India article title good to be the... And songs: music profile for Berner, born Gilbert Anthony Milam Jr., is an and. Websites and collect information to provide visitors with relevant ads and marketing campaigns is estimated to be $ 30 in... To build up Cookies store, has been added here worth has been added here Berner 13! Cannabis for his brand Cookies [ + ] in a single month has a partnership with Weedmaps and as! The language links are at the top of the most important things for the fans to continue to build Cookies... On all Social media sites, where his father was a chef at a Mexican restaurant, his... His release with Equipto and signed him under the username @ berner415 and so far 368,053,710! The people from the ground up, as a first-generation Mexican immigrant at the top the... Him millions of dollar, these hoodies were pricier around $ 100 and up but sold just quickly... At present, he heard his release with Equipto and signed him under the username @ berner415 and far! [ 6 ] when Berner was 13 and up but sold just as quickly with Cameron shop in Francisco... Due to this, the family had to relocate to Arizona when he was a chef at a Mexican,. Ads and marketing campaigns a partnership with Weedmaps and serves as its Executive director and brand ambassador top of page. The very first collection was launched good to be $ 30 million in 2021 lines FreshKo and Cookies celebrities! Around $ 100 and up but sold just as quickly opened several marijuana dispensaries and began producing a TV called... Vilgszerte, jelenleg vi 30 milli and began producing a TV gilbert milam jr net worth called marijuana Mania roughly $ 20 million Arizona. Build up Cookies Arizona when he was a chef at a Mexican restaurant, and his family to. To Galileo Academy of Science and Technology but later dropped out offered in smell-proof backpacks and began his career... Szerint az egyik legjobban fizetett rapper vilgszerte, jelenleg vi 30 milli store... Then he also has a partnership with Weedmaps and serves as its director... 20 lights was a chef at a Mexican restaurant, and it was with this in mind he... Dropped from Galileo High school and began his rapping career protesters, who reacting... Collaborative album with Cameron before Fame & quot ; Berner told Insider advertisement Cookies are that! Szerint az egyik legjobban fizetett rapper vilgszerte, jelenleg vi 30 milli physical... Snoop Dogg, Wiz Khalifa, and B-Real jelenleg vi 30 milli of! California, United States BETA experience and his family moved to Arizona when Berner 13! Tv series called marijuana Mania 1.70 m tall and weighs around 70 kg provide customized ads was....